Four Star Industries is proud to be a winner of the honorary Singapore Prestige Brand Award: SPBA —Heritage Brands under the Heritage category, we won the Most Popular Brand and Overall Winner for our catergory, we were accoladed with Hall of Fame as well. Four Star, a well-known brand for mattresses, realised that the market was constantly changing and began to transform five years ago.

Dr. Ling Huat Sing, CEO of FOUR STAR Industries, said that due to generation gaps and conceptual differences within the company, transformation of the product brand was necessary, and that these changes were to be communicated. The series of transformations included the expansion of the product positioning which revamped its brand image to attract different customer segments including newlyweds and the younger group of consumer. Dr. Ling revealed that the transformation strategy in recent years has gradually sheen some significant rewarding results.